Wednesday 27 February 2013

SEO services for advanced users

This article has been written for E-marketing specialists 

Use the tools that the search engines give you to their full potential. I will just use one example like Google’s webmasters tools. Using these tools to merge your content and keyword strategies is a very effective process. All the big Internet marketing agencies use these tools because of the fact that they are so effective for themselves and their clients.

The more that you target the source of your keywords longer running trails then the better you can understand which strategy works for you and you are able to reuse that same strategy on any other project that you choose to create. If you are able to do this successfully then you will eventually create a good standing with the search engines and build up a trust with them and maybe even in some cases get indexed faster.

Use the tools that the search engines offer you like for example Google analytics. By using this tool you are able to assess the keywords that is directing your current traffic to your site or blog. This works really well if your site or blog is a well-established one though. If you are starting a new web page or blog try to keep to the above strategy and search for the appropriate keywords that are being search the most and then try to make your content correspond and direct the traffic to your site. 

Understand the amounts of traffic you are receiving through the search engines. Where are they coming from and where you are linked to. By doing this you are able to understand your blogs search share in the niche that you are discussing in your topics.


One of the very first things that I came to understand in my blogging adventures was that my comprehensive link building posts gained a very good response.  SO what I did was I spent quite some time on that and it actually paid of very well. My blog have built up a mind share over time and they have been associated with my niche keywords. This becomes very important in web marketing.

If you have found this page at all helpful then please feel free to visit one of our other web pages. WE have many pages on the internet that is specifically designed to help you understand and to teach you knew tips and tricks so that you are able to increase the output of your SEO services.

Tuesday 26 February 2013

Advances SEO tips - Part 2

seo-webrank
This page has been created with the intent for the user to be able to read it and be able to use this tips and tricks to help their own SEO on their website.

Some of the information you might know but I won’t hurt you to read through it to refresh your memory. I think that it might be a good idea to read one of our other pages before you read this one but it is not necessary.

Make sure to create content that get searched for. search marketing company’s do this very well. Think about it. There’s no point in you designing an awesome web site or blog that has been professionally done and you are busy creating content that will not even be searched for.  This means no matter how professional your site might be there’s no point is no one is looking for it. 

Content is what drives users to your site

SEO services corporations do this very well. They know precisely what content users are looking for and they target precisely for what the target market wants.
To find out what content users are looking for you are able to use tools like Google’s keyword tools to find out exactly what content is being searched for the most and you can target those area accordingly.

Remember to focus your content searching keywords to also answer frequently asked for content. For example if someone is searched for an answer to something then try to direct some of your content in that direction. This helps you in being recognized by the search engines as someone that has the answers to specific contact that people might be looking for. Remember to keep things simple and to the point. SEO services sometimes provide a FAQ page to their sites. This is a brilliant idea because if some types a question into the search bar of a search engine for instance then their site comes up more easily because this is precisely what it would say on their main page, Make sense.

Ok, let me give you an example, someone searches for - How to make ice cream?.

Then I would advise that you have a page that answers that specific question.  These kind of companies spend a lot of time doing this because of how effective it is for them.

Please note that if you do use this strategy that you content needs to be correct. This is because if you have the wrong answers then it is less likely that users will use your site again because you have the incorrect information that is of no assistance to them.  You need to understand how to keep your target   audience captivated.

If you have found this page helpful then please follow us on one of our other pages. Checkout our other online media marketing services.

Monday 25 February 2013

Easy to understand Online marketing tips

emarketing
This is a page that I have written so that anybody can use these Online marketing tips to enhance their web site and increase the amount of traffic that you get to come to your site. These emarketing tips are here to help you understand better in which the ways that big SEO services company's use to enhance their own web sites.
Try to remember to try to cater to potential bloggers or authority sites that may want to link to your sites, images, podcast or even videos. They may want to reprint or re-write your content if they think it’s good enough. This can only work in your favor because if they link to your site then its good news for you because it opens another channel for the spiders to see your site and make it look more important.

Get links from Link Baiting

It is always a good idea that when you are focusing on your keywords or key phrases that you stick to one keyword or key phrases at a time. Rather optimize your page for one keyword at a time.
Make your content interesting and very appealing. This is generally known as “link baiting.”
Remember that I higher page ranked site bares more weight with search engines than lower ranked ones. Try using your higher ranking sites more like a buffer between your blogs and your actual web site. In this way when you, let’s say for instance that you are adding content onto a blog site and then that particular blog site gets a bad reputation, that bad reputation will not filter down to your main site because there is another higher quality site in-between to stop this from happening.

When optimizing your website, remember that it is not just a one-time thing. This is because the search landscape changes frequently. Well actually almost daily. SO be prepared to put some time into your Seo and be ready to update your work daily for best results.
It always looks impressive when you use captions with your images as they do in magazines or newspapers. Not only does it look more professional but also it gives you the opportunity to use descriptive, rich text that you can put keywords or key phrases into.

When finding the right hosting company. See if they offer “sticky” forwarding when they are moving to a new domain. This means that when that hosting company moves to another domain then you get temporary forwarding from the old domain to the new URL. This gives your visitors the opportunity to get used to the changes to your site and they are able to adjust.

If you have found this page beneficial stay tuned for more useful tips and important information. 

Friday 22 February 2013

Great tips for any new start up SEO company

web marketing
    This write up is for new e-marketing firms that would like to know how best to run their business and what methods they need to use when it comes to link building.
    1. Use local listing to their maximum capabilities. Using local listings is very beneficial to you because when the search engines run through your site and sees that you have taken hold of the local listing in your area; you gain great weight with search engines like Google. Make sure that the off-site listings are owned by you. Owning these listings is also believed to be a local algorithm to the ranking factor. It is also a good idea to establish verification with other web profiles, for example yelp, when you get further along.
    2. When creating links, try to make absolute links. You gain many benefits from doing this. This makes your actual site navigation less predisposed to problems but also if someone scrapes your content you will get back-links. Many people forget to do this and some times if your content is good enough this can happen very often.
    3. When registering with a hosting company, see if the offer you something that is called “sticky” links. This means that when a domain name changes you will get temporary domain forwarding and thus to loosing your subscribers or any traffic for a while. This does not last very long so be sure to make the appropriate changes and stay on top of this because I have had it many a time the domain company changes their sdomain and I have lost a lot of traffic in the past. So now I only go for Domain Company’s that offer sticky links.
    4. May people thinks that social media is not part of SEO. They is very wrong. Social media has become such a big part of people’s lives that it is almost impossible to find someone that is not on let’s say Facebook or twitter to name a few. Learn how social medias networks works because the better that you understand them then the easier it is for you to link up with them and actually get traffic from them.
    5. Videos are becoming more and more important to your online marketing campiagn. When you show for a video on lets say its on Google, they don’t just come from Youtube. Although Youtube is the most common one, only because to beat the SEO engineers at Youtube will be almost impossible, it would be a good idea to register with other video media web sites like AOL, Yahoo or Bing.
    6. The easiest way for if you are wanting one of your videos to be seen by the “crawlers” is to create a video site map for it to find. This is just one of the many things that your Google Webmasters account is good for.
    If you have found these tips helpful then please visit our contact us page or follow us on Twitter or Facebook.

    Some easy to use SEO tips continued Part 3

    I have written a lot of previous pages about the tips or tricks that big SEO company use to get the most out of their search engine optimization. It is not necessary for you to read the other pages but it might help you because there might by some information in them that you have forgotten or maybe not even have known.
    Checkout the optimizing tricks for your website.

    Remember to anchor your links

    When you are creating links to or from your site then remember to anchor your links internally. By putting anchor text into you links, it makes it easier for the spiders to see what the link-page is about. After the panda and penguin updates you need to diversify you linking strategy. So you need to use different key-phrases when you link back to your money website. Do not just use the same word over and over when you link back. You will lose rankings as Google will realize you are optimizing your website for that keyword

    Using press releases and other media sites when doing SEO

    If it is at all possible try to build a trusted relationship with a media or news site. Media sites are very highly sort after in the eyes of the search engines. This is because the spiders like to have fresh and new content all the time. And because the news is forever changing and being updated constantly, then having a link to one of these sites works very well in your favor. Try to keep to the relative sites that have something to with your industry or company.

    Remember that content is king and always will be king

    When it comes to content, the value lies in unique, fresh, and well written content. You might have 1000 pages with content that is not updated, are badly written and just basically not well done and you could be beaten by just one well written page. In the long run, if you have a lot of well written content pages and people start linking towards your site or those pages then you can actually start making money online.

    Back-links are very important in SEO

    Backlinks are very important in SEO because most people know that almost 70% of all their search engine rankings come from back-links. Never ever buy back-links. Do not buy backlinks because this leaves a bad footprint that leads to you and search engines do not like that. 

    Review your robots.txt file.

    Always remember to review your robots. This is because you might be surprised to find out what works for you and what does not. You might find out that you are even blocking one or two links and this could be hindering your page rank. It is not needed to review it every day but maybe once a week is a good idea.

    If you have found these hints a little helpful then please visit some of our other pages to with SEO companies.

    Thursday 21 February 2013

    SEO company strategies for a successful web site

    search
    This page is a continuation for the previous pages that I have written to help those how are wanting to use SEO to enhance their presence online.

    An SEO Company have many strategies in their arsenal of strength. Some of them take some time to perfect and learn but here are a few tips for you to try that you can use to enhance your own online presence.

    What is Link Juice

    The easiest way for me to try explain this is by an example. Let’s say you have created a new site. Now naturally no-one will know about this site from day one because there is so many other things that have to happen before it gets to that stage, like being assessed by spiders, getting page rank, linking to other sites, getting Google approval, etc. But an easy way for it to get noticed is by linking it to one of your other sites that gets a lot of traffic already. In this way when it gets added to your site map then the spiders see the link to this site and it gets indexed faster. This works especially well if the page that you linking form is a high content and high traffic page. In this way the new site kind of leaches of the main site. But don’t think that this makes the main page loose and ranking. To the contrary it boosts it even more. Both sites get Link juice because of the fact that Google sees more content being added to the main page and everybody know how much Google loves content. This is a trick that big SEO Organisation think that only know but is one of the biggest strategies in their arsenal.


    What is deep linking?

    Deep linking is also a big strategy used by Digital marketing companies. Deep linking refers to creating a URL that directs you straight to a picture or page on your web site. It does not take you to the main page necessarily. They use this technique because it is a great way to gain presence on the net.

    Manipulating you SEO strategy in getting the spiders to find your website.

    Manipulating your SEO to have the spiders find you is sometimes not that easy. The easiest way for you to do this is to create a site map on your page. This is a great means for the spiders to see the number of incoming or outgoing links to your page and having them crawl them. Basically it is like a huge web that they can see and traverse  and criss-cross between the corresponding sites. It shoes them for example that this link goes here, then this link goes there and then it circles them around to this ink and so on and so on. Basically just showing them where to go. Remember that the spiders like fresh content all the time and to keep feeding them accordingly.

    If you have found this page any helpful then please visit one of our other pages for some more helpful SEO services company strategies.

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    Wednesday 20 February 2013

    SEO company strategies

    SEO or search engine optimization takes some time to do but it pays off really well in the end. Some of the tips or tricks that you can use may take some time but there are a few tricks that you can do on a daily basis that can help a lot.  These are just some elementary tips that you may know but can still use.

    Assess your tagging for your Meta robots

    It is a good idea to always keep an eye on your robots. This is easily done by adding a robot.txt file to your web page. By doing this you are able to assess the status of which if your page is blocking folders, images or even links to or from your pages. Folders or links could be altered and this does not correspond with your page and this could lead to something being blocked. Try to fix this problem as soon as possible because this could lead to a loss in traffic if your users get irritated or lose interest. There is also the option for you to run additional run site information tools that can scan your site and inform you of any problems that might occur. There a lot of these types of sites online that offer you a free version but maybe coughing out some spare change to buy the “not free” version might be a good idea. This is because they offer additional tools that the free version might not although you are able to use just the free version.

    Cannibalization of your site

    Duplicate content is a nightmare, especially if you have worked really hard to get really good site up and running and you just don’t seem to be getting the page ranking that you want. This might be because your site is being duplicated somewhere else. One of the most common problems that occur when creating a site is that people forget to check whether there site is at example: www.example.com and at example.com then this means that your site is being duplicated. This a bad thing in the eyes of Google.  Or any other search engine for that matter.

    Check which linked pages on your site gets view more frequently.

    This is something that is very easy to do. Look up on the net for tools like open site explorer. They are normally free but offer an upgraded version for a price though. With this tool you are able to see the pages that are linked to you and that you link to and see their status to see which is your most linked content. This helps you to see where the most traffic is going and for you to focus more on the links that are not getting that much traffic making the appropriate changes.

    This are just some of the many many tips or trips that we offer you. So if we were at all any help then please feel free to follow us on one of our other pages.

    Monday 18 February 2013

    Some SEO tips that all SEO Companies use

    content for your landing pages
    In the world of SEO and online marketing you have many option when optimizing a website. There are many tips or tricks that you can use. All you need is time and dedication.

    What you need to know about the Google Spider

    Robots and spiders are very important to when it comes to SEO. They can either make you or break you. Feed them information and they are happy, but over feed them and they might think that you are a source of spam. This is something that you really don’t want. Being labelled as spam can lead you lead to you being blocked and this leads to less traffic and thus less productivity. It good way to stay on top if this is to add a robots.txt file to your site. By doing this you can check the file and check if you are blocking any images, links, folders, pages etc. Check this every now and then so that you can find ways around this so that you can stop this from happening because this can lead to a decrease in the drive in traffic towards your site.
    You can also use tools that have a site scan, for example: screaming frog, that helps with scanning your site and asses if you have a pages that you are withholding or blocking to your site.

    Google provides click-through rate data. This is focused around landing ages and keywords or keyword phrase when using your Google analytic account. Google does not do this because they are nice or kind. This do this because Google is really interested in sites that are alluring that feature the relative search results displayed for web users.

    By doing this you are able to find the ages that you have that attracts the least amount of traffic and revise then to increase the traffic to them. Always start with your lesser sites and work your way up because the lesser sites can also lead to decrease in page ranking. The easiest way to do this is to go to your Google analytics account and navigate to the traffic resources search engines optimization landing pages section and here you can through it quickly to find the lesser pages.

    By doing this you are improving your site in the eyes of the search engines and this leads to you keep your page ranking or moving up on it.

    Information on 301 Redirect

    Remember to prevent canonization of your domain name. It does not take a lot of time to prevent one of the biggest ways most common content duplication. Remember that this works against you in the eyes of Google. What you do is to check whether your sites exist at for example: "www.bignewthing.com" and at "bignewthing.com". If it does then all you need to do is to make a permanent 301 redirecting which directs all non-www to be redirected to the www site and thus alleviating the duplicating in the eyes Google.

    Thursday 14 February 2013

    Some SEO marekting tips that you may have forgotten

    search engine marketing help
    On our previous pages we gave you some quick and useful tips that hopefully you found insightful and effective. We have had a lot of really good feedback and decided to give you some tips that are sometimes forgotten or have been over looked.

    The Shared Server Question

    Always remember that if you are on a shared server that you always every now and then go back and check that you are not on a proxy with a banned or spammed site. If you are then if they have a negative or unsavory reputation this could be linked to you and thus reflect badly on you.

    Remember that your actual site it be very user friendly and easy to use. If it is to complex and hard to understand what’s going on then they will not link to your other sites and therefore lose traffic. If you influence your link building negatively you can loss traffic and ranking.

    When using services that block domain ownership information when registering with a domain, be aware of the fact that Google might see you as a potential spammer and this can have huge negative effects on your web site.
    When updating blogs on your posts on them, it is a good idea to enhance your posts title tag individually from the blog title itself.

    All search engines like content that is fresh, up to date, and unique. It is very easy to rip out dozens of different content with poor quality but this can actually obstruct you form the actual goal. Sometimes less content with unique qualities can be much more successful than a bunch of irrelevant content. SO keep things fresh and one of a kind but barring in mind the more quality the better.

    When creating a website with a massive splash page or one big image, then place your navigational links just below the fold.
    When you are using paid links always remember that you get nothing from then except a few extra clicks unless the links are actually embedded within your body of the text itself rather than in the “in your face” sponsored links. Do remember that we do not endorse paid links.

    There are occasions that some of the most valuable links are not even in the web sites themselves but rather  in the form of emails communications or zines that you might have.
    One very easy and very effective way to get a lot of weight with search engines is to use .edu domains. Create a web site with a .edu domain that is for non-profit and that sponsors are looking for and "abra cadabra" you have another high quality site that you can link back to and so on and so forth.

    For more useful information in helping your SEO companies then please stay tuned.

    Tuesday 12 February 2013

    10 Quick and fast emarketing tips

    More tips on online and emarketing!!

    1. When using Java Script or any similar program which uses image maps, drop down menus or image links then it is imperative that you put text links somewhere in the page. This makes it easier for the spiders to follow you and this leads to increase in traffic and this leads to an increase in productivity and thus the essence to SEO.
    2. The more content when doing SEO you have the better. Be sure that your content is well written, relevant to the subject at hand and one of a kind. Make sure that your content contains the relevant keywords and/or key phrases.
    3. When doing e-marketing, keywords go hand in hand with your links. Building a high quality of back links with your keywords or key phrases insures higher probability of spiders following you. Make sure that your links are relevant to your content. Visitors will not click on your links if it has nothing to do with the subject at hand.
    4. Don’t lose yourself in PageRank. Page rank is only a small part in in the overall scheme of things. Yes it is important for you to be higher up on the PR but even a site with a lower PR can outrank one with a high PR.
    5. When title tagging be sure that your tags are unique and keyword focused. It is not always a good idea to put the name of your company into the title tagging unless you are a major company or a well-known brand. It does not often happen that someone will know your sites specific name unless you are very well known.
    6. Always keep adding fresh new content all the time. Don’t think that just because you are number two on the Page Ranking now that you will still be there tomorrow. The more unique and up to date content the better.
    7. Be sure to optimize your usage of your links and the keywords or key phrases that you use within them the better.
    8. Think about your search terms very carefully. Something that people forget very often is to think of adding their location to the search terms. For example: Cape Town Seo and not just SEO. So you single out a specific location and improve you location search for you website.
    9. Programs like Flash and Ajax all share one common problem. You are unable to link to a single page. So therefore trying limiting your usage with these programs.
    10. Then the quickest way for you to get a spider to detect your website is to link it to another high quality site of the same type of content.You also may want to try a ping program.
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