What you need to know about the Google SpiderRobots and spiders are very important to when it comes to SEO. They can either make you or break you. Feed them information and they are happy, but over feed them and they might think that you are a source of spam. This is something that you really don’t want. Being labelled as spam can lead you lead to you being blocked and this leads to less traffic and thus less productivity. It good way to stay on top if this is to add a robots.txt file to your site. By doing this you can check the file and check if you are blocking any images, links, folders, pages etc. Check this every now and then so that you can find ways around this so that you can stop this from happening because this can lead to a decrease in the drive in traffic towards your site.
You can also use tools that have a site scan, for example: screaming frog, that helps with scanning your site and asses if you have a pages that you are withholding or blocking to your site.
Google provides click-through rate data. This is focused around landing ages and keywords or keyword phrase when using your Google analytic account. Google does not do this because they are nice or kind. This do this because Google is really interested in sites that are alluring that feature the relative search results displayed for web users.
By doing this you are able to find the ages that you have that attracts the least amount of traffic and revise then to increase the traffic to them. Always start with your lesser sites and work your way up because the lesser sites can also lead to decrease in page ranking. The easiest way to do this is to go to your Google analytics account and navigate to the traffic resources search engines optimization landing pages section and here you can through it quickly to find the lesser pages.
By doing this you are improving your site in the eyes of the search engines and this leads to you keep your page ranking or moving up on it.