Wednesday, 20 February 2013

SEO company strategies

SEO or search engine optimization takes some time to do but it pays off really well in the end. Some of the tips or tricks that you can use may take some time but there are a few tricks that you can do on a daily basis that can help a lot.  These are just some elementary tips that you may know but can still use.

Assess your tagging for your Meta robots

It is a good idea to always keep an eye on your robots. This is easily done by adding a robot.txt file to your web page. By doing this you are able to assess the status of which if your page is blocking folders, images or even links to or from your pages. Folders or links could be altered and this does not correspond with your page and this could lead to something being blocked. Try to fix this problem as soon as possible because this could lead to a loss in traffic if your users get irritated or lose interest. There is also the option for you to run additional run site information tools that can scan your site and inform you of any problems that might occur. There a lot of these types of sites online that offer you a free version but maybe coughing out some spare change to buy the “not free” version might be a good idea. This is because they offer additional tools that the free version might not although you are able to use just the free version.

Cannibalization of your site

Duplicate content is a nightmare, especially if you have worked really hard to get really good site up and running and you just don’t seem to be getting the page ranking that you want. This might be because your site is being duplicated somewhere else. One of the most common problems that occur when creating a site is that people forget to check whether there site is at example: and at then this means that your site is being duplicated. This a bad thing in the eyes of Google.  Or any other search engine for that matter.

Check which linked pages on your site gets view more frequently.

This is something that is very easy to do. Look up on the net for tools like open site explorer. They are normally free but offer an upgraded version for a price though. With this tool you are able to see the pages that are linked to you and that you link to and see their status to see which is your most linked content. This helps you to see where the most traffic is going and for you to focus more on the links that are not getting that much traffic making the appropriate changes.

This are just some of the many many tips or trips that we offer you. So if we were at all any help then please feel free to follow us on one of our other pages.